OUTSOURCING CONFLICT

JINU. P. ISSAC

RESEARCH SHOLAR

BHARATHIAR UNIVERSITY

COIMBATORE.

ASST. PROFESSOR

PEOPLE INSTITUTE OF MANAGEMENT STUDIES

MUNNAD. P. O

KASARGOD DISTRICT

KERALA,  INDIA.

PIN CODE-671541

Abstract:

Title     : Outsourcing Conflict.

Branch: HR.

Type    : Research Paper

Description:

OUTSOURCING CONFLICT

Organizations and corporate are now on a rush to hug outsourcing as a remedy to financial mess. The business frames are redesigned and rescheduled to support outsourcing environment. The traditional staffing process is deemed as curse to a flourishing industry. How the change be assessed? How far it will safeguard workforce? Will it initiate another crisis with uglier heads? Is it a matter of prosperity or anxiety? Merits and demerits are to be brought for in depth analysis. The standards of comparison and interpretations are to be developed. The consequences are to be born in mind before thick dependence on outsourcing. How the process is in contradiction with tradition and comfort? The ultimate scope lies in utility to people. To what extent the same can be guaranteed? Out sourcing no doubt, will affect normal life if it is being irrationally used. In which industry? to what extent? The proportion between outsourcing and staffing may be decided through an internal mechanism. It is the right time to initiate a discussion over the demerits of outsourcing at least in the corporate level. The oriental tradition held outstanding perception on work, work life, work- life balancing, quality work life and so on. How does outsourcing treat such great concept? Is it a reason for contradiction and conflict in this realm? Such questions are being discussed and deliberated to reach realistic conclusions.

Key Words:

·       Outsourcing

·       Dynamic and orthodox Economies

·       Work Environment

·       Comfort Propensity

·       Paradoxical work practices

·       Proportional outsourcing and staffing

·       Conflict reduction.

Bibliography:

1.   Indian take-away: off shore outsourcing for small to       medium-sized Enterprises: Jim Downey: Exposure Publishing; Dec.2011.

2.   Outsource Smart: Daven Micheals; Mc Grow Hill; Nov.2012.

3.   www.advantagesbs.com/blog/pros-and-cons-of-outsourcing.. www.chnsourcing.com>Reaserch. Jun. 2007- At the heart of the problem is the inherent conflict of interest.

4.    www.pwc.com/us/en/outsourcing: A survey from PwC on growing complexity of outsourcing…..

OUTSOURCING CONFLICT

Irrespective of the size of organizations, almost all business process units deem it fit that outsourcing is the only way out from the financial mess the world is in and labor problems aggravate the very same. It is a general notion that existence of right reasons and availability of a right outsourcing partner, can help you streamline your business processes, reduce your overheads and enhance business earnings.

The advantages of outsourcing explicitly outweigh the disadvantages in various counts. The major and discernible advantages of outsourcing are as follows.

Ø  It open up avenues to infuse efficiency in those areas of your business in which you lack expertise.

Ø  It gives you access to skilled services at low cost.

Ø  It reduces your business expenditure on infrastructure, workforce hiring, training, technology and software.

Ø  It allows you to focus more on your core areas of business i.e., when you outsource, you are in a better position to use your manpower, time and money to improve the efficiency and productivity that directly affect your bottom line.

Ø  It improves the overall efficiency of your business model, allowing you to serve your customer better.

It is not in tune with the business acumen to ignore the disadvantages as they raise their ugly heads to eat into business profits.

v  There is a perceptible degree of threat to security and confidential business data since your outsourcing partner is likely to gain access to sensitive information about your business

v  It is within the realm of possibility that effective control over the business processes that you outsource may be lost.

v  Your outsourcing partner may not be able to maintain the standards you envisage for your business.

v  The outsourcing partner may be providing such services to your competitors too and it brings into your business a direct conflict of interest.

v  If the outsourcing partner abruptly stops the business, your dependability on him gets you to a situation of ‘temporary setback’. This imbroglio can only be solved by finding out a new partner which is both challenging and time consuming.

SLOW DIAGNOSIS:

As human resource outsourcing is in a nascent stage, our corporate and MNCs have just started sensing their problems at least in certain industries. It cannot be ignored and taken to be weak signal. In the last five years, 11% of the companies have done away with their out sourcing schemes and reverted into traditional HR procurement systems.

Pressure to enhance outsourcing quality and to fall in line with competent outsourcing is on one extreme and the excess fondness for comfort is on other. Now the question is about the position of an average candidate in this vast divide. Their natural propensity for comfort and demand of time are paradoxical. How far they will stay unfaltered? When the going gets tough how much grit and guts they will show to stay the course? How many of them will quit? What future is in store for the quitters? The onus of answering all these tags lies with outsourcing.

SIDE EFFECTS:

When the organizations concentrate on Access to skills and knowledge, Quality, and cost reduction, a large group with moderate skills and potentials are ignored and getting into hostile environment. Such issues are rampant in IT, P&M, Public services, and to greater degree in private services. It is a matter of grave concern that this situation creates the huge economic and social inequalities with the attendant issues in the near future.

Another threat emanates from HR segment. How will you plan HR activities? How will you set HR yardsticks? This branch of management is getting tougher; each day passes-by due to the reason that skills and potentials are transient phenomena with regard to demand and supply.

More over corporate heads and mentors show great concern over what is taught in the class rooms and what is the need of the industry. Even the premier B’ schools and Tech’ schools not an exception to it. The merits and demerits of human resources outsourcing show that it is a double edged weapon on one side, you can capitalize on the opportunities but on the other side, there is every possibility for an unprecedented growth in future conflicts.

No doubt, world is dynamic and changing rapidly. The traditional values are still valid. It has been proved through the survival of some orthodox economies in the context of global recession. Some experts view that human resource outsourcing as the requirement of time but if we move by time alone, how do we ensure future of HR force?

MYTHS  AND FINDINGS:

It will not be out of place for me to examine here challenging the environment in which the HR professionals are working. When people are compelled to rate their operating environment against few key factors  like strength of competition, pressure to enhance quality, a need to innovate, pursuit of market growth and increasing competition in the market place. The current operating environment is highly pressurized with the top three pressures including the need to improve efficiency, pressure to enhance quality and an increasing need to innovate. It has become a necessity to ensure the safety of mediocre workforce in future with proper planning and vision.

Let’s dispel some still popular myths regarding HRO. These include;

A.    HRO is a hard time solution.

B.     It’s a gap-plugging function.

C.    It’s a painful and time consuming process.

D.    HRO is not business focused.

TRADITION AND WORKLIFE:

Apart from all myths, the oriental tradition especially that of Indians have a strong perception on  work, work life, Quality Work Life, Work- Life Balance and so on. It explains the work environment as the life domain of an individual worker. It urges people

to ensure comfort, security and justice in work environment. There arises contradiction between work values and outsourcing.

STEPS TO SOLUTIONS:

Instead of searching for a quick-fix solution, it is better is to attract the corporate environment towards initiating steps to overcome expeditiously the consequences.

v  First of all there should be a classification of industries which are outsourcing centric and not. The jobs also to be brought under vertical analysis and classification.

v  Second, a ratio has to be fixed by corporate through an internal mechanism on each job to distinguish part of outsourcing and staffing.

v  Third, balancing blend of outsourced and fixed employees on various rates and standards of appraisal has to be ensured.

v  Then, effective influence has to be ensured to stabilize economic and social growth through timely intervention and logical alteration rather than concentrating on shorter and undue gains.

CONCLUSION:

Having deliberated upon so contentious and relevant an issue I would like to sum up this short yet discursive deliberation by leaving some part open. This is too subjective a topic to be dealt with. Nature of such topic gets revealed to a person entirely based on his paradigm and upbringing. However, it is my earnest urge to corporate community to step into and do something effective and needful to alleviate the hardship of this vexed problem so that a large chunk of our youth find meaning for their life.

GLOBAL WARMING VIA GLOBALISATION

SANJAY .K II SEMESTER MBA

 

Introduction

Globalisation is a reason for global warming. Globalisation means a global market. It introduces indigenous products of a country to new global market. Theexchange of such goods including the goods which cause global warming. This in turn promotes the usage of such chemicals. But the advantage is that goods & services which help in preserving our world can also be introduced across the globe. For eg: non-pollutingvehicles. This is the same for water pollution. Since all types’ goods and services are marketed globalisation promotes the usage of goods that cause global warming and water pollution. Polluting water in turn creates water scarcity. Globalisation will also promote the fuels and machines that cause less pollution. So buyers will be more for such items which will create a competition between industries to produce less polluting goods so that consumers would buy more.Globalisation is often referred to when discussing things such as trade, travel or large international companies and people think that it has nothing to do with them. No matter where people live in the world, however, they can be affected by globalisation on environment, an individual, local, national and global scale.

Learning Objectives:

1.     To know what is global warming

2.     To understand the effects of globalisation on environment

3.     To recognize the advantage and drawback of globalisation

4.     To realise how the globalisation affects global warming

1.     Globalization and Environment

Globalization is altering the global environment. Some perceive the net ecological impact of globalization as positive, as a force of progress and better lives. It fosters economic growth and cooperative institutions, both necessary in the long run to manage the global environment. Others see the net impact as negative, as a force sinking the globe into a bog of ecological decay. It is accelerating the destructive process of too many people consuming too many natural resources without any concern for equality or justice.

The main negative impact of globalisation on the environment is the impact of export-orientated destruction. The overuse of natural resources due to increased demand and also the removal of ecosystems due to population growth have had a large negative impact on the environment. Extensive deforestation has occurred world-wide with the logging industry being fuelled by the need for disposable products. 11 million acres a year are cut for commercial and property industries. Deforestation whether it is for an increase in demand or for expansion is causing a loss of biological diversity on the planet.Environmental pollution is also a negative impact of this.

Global warming and Greenhouse effect

After 150 Years of Industrialization, Climate Change is Unavoidable. Global warming-also called climate change-refers to the worldwide rise in temperatures as the result of “greenhouse effect”. Greenhouse gases are released by activities such as the burning of fossil fuels, land clearing, and agriculture.

v How Do Humans Contribute to the Greenhouse Effect?

While the greenhouse effect is an essential environmental prerequisite for life on Earth, there really can be too much of a good thing.

The problems begin when human activities distort and accelerate the natural process by creating more greenhouse gases in the atmosphere than are necessary to warm the planet to an ideal temperature.

• Burning natural gas, coal and oil -including gasoline for automobile engines-raises the level of carbon dioxide in the atmosphere.

• Some farming practices and land-use changes increase the levels of methane and nitrous oxide.

• Many factories produce long-lasting industrial gases that do not occur naturally, yet contribute significantly to the enhanced greenhouse effect and “global warming” that is currently under way.

• Deforestation also contributes to global warming. Trees use carbon dioxide and give off oxygen in its place, which helps to create the optimal balance of gases in the atmosphere. As more forests are logged for timber or cut down to make way for farming, however, there are fewer trees to perform this critical function.

• Population growth is another factor in global warming, because as more people use fossil fuels for heat, transportation and manufacturing the level of greenhouse gases continues to increase.

• Technological factor including, over usage of vehicles, refrigerators, air-conditions etc.

2.     Individuals

Globalisation affects every aspect of an individual's life including, religion, food, transport, language, music and clothing. It affects each individual differently however, depending on a diverse number of factors such as location, education and income.

While globalisation is said to unite the world, it has often been criticised for widening the gap between the rich and poor. People from developing nations are disadvantaged to an even greater extent than the poor from developed nations. Aside from being exploited as cheap labour, many are also without access to technology.

For those who do have access, many are unable to use the internet owing to their inability to read and write, or to communicate in English which has become the dominant language in the new global world. People from poorer nations are said to also be exposed to more pollution.

 This pollution is suggested to have resulted from globalisation which places importance on international travel and trade, as well as industry.

3.     Local or Resident level

On a local level, globalisation has dramatically changed the nature of business. Many smaller, local companies have been pushed out of business by their competitors. It is often a result of consumers turning to the cheaper retail prices which they can offer, owing to many having manufactured products using cheap foreign labour. In response, campaigns have been initiated to promote local markets being restored and the return of locally produced goods and services. The food industry is often referred to when making the point of just how much we import, how far it has to come and the impact that this is having on the environment. Increasing the local production of food would mean that less packaging and less transport would have a noticeable benefit to the environment. Local cultures have also been affected by globalisation. Traditional customs and rituals are being replaced with the popular culture. Local communities are now likely to have fast food chains such as McDonald's or restaurants with foreign dishes.

4.     National

Globalisation, which is often dominated by finance, economics and business, has naturally had a significant effect on a national level. While nations have prospered from the wealth created by globalisation, the circumstances of poor nations may have actually become worse. The problem is that for many poorer nations, the situation will continue to worsen. Their citizens are often less likely to be educated, or have the skills to assist in improving the economy of their country. For those who do have the education and skills, they are often granted visas to move to developed, wealthier nations for the chance of a better standard of living.

5.     Global

Globalisation has resulted in almost every aspect of life existing on an increasingly international scale. A global economy is emerging owing to companies and countries expanding their international trade through improvements in technology. People are travelling to foreign countries more and cultures are being exchanged to form a shared global identity. The fact that humans all share the same global environment means that they are dependent on each other being able to protect it. The effects of globalisation on the environment have come under heavy criticism in the past. It is thought that globalisation is a major contributor to global warming, due to its emphasis on international travel and trade, as well as industry

How globalization causes global warming

Globalisation has also had a negative impact on the environment through global warming which is due to greenhouse gas emissions which are caused by a growth of industrialisation in the developing world and by a heavy dependence on fossil fuels. Carbon release into the atmosphere which has caused global warming has resulted in increases of sea levels as ice sheets and glaciers melt which has an extensive impact on biodiversity and weather systems. Average global temperatures have risen approximately 0.6°C since the late 19th century due to humanity’s emission of greenhouse gases such as carbon dioxide. Due to globalisation, transportation and the gases produced has become a large contributor to global warming.

Around the world, this summer was different; Oil companies are relishing the prospect of getting at oil beneath the Arctic Ocean, as its ice cap melts more rapidly than anyone anticipated a few years ago.The inability to solve global warming, the most serious environmental problem facing the world, is symbolic of the failures of globalization.

What happens if you release carbon dioxide and certain other gases into the atmosphere in larger amounts?

The gases act like a greenhouse, capturing solar energy in the atmosphere, and gradually the Earth warms up. Ocean currents are altered, ocean levels rise, rainfall patterns change, and storms become more intense. We need an implementation mechanism to prevent the countries that refuses to cut back emissions from inflicting harm on the rest of the world.

About one half of the forests that covered the Earth are gone. Each year, another 16 million hectares disappear. Deforestation is expanding and accelerating into the remaining areas of undisturbed forest.

Over-fishing occurs when fishing activities reduce fish stocks below an acceptable level and this leads to resource depletion.

The challenges the world confronts in managing with global warming parallel those in the other areas of globalization, an unfair global trade rule that delays development, an unstable global financial system that results in crisis after crisis, with poor countries repeatedly finding themselves with debt burdens beyond their ability to pay, and a global intellectual property rule which rejects access to reasonable lifesaving drugs, even as the AIDS widespreadovercomes so much of the developing world.

LUXURY CARS IN INDIA MARKET AFTER 2010

PRATHEESH K-II Semester MBA

 

In the modern world the life style of human being are changing very fastly.Because of the technologies are changing day by day. Most of the human are wish to live in a standard life. The luxury cars are the main factors of their life. Now a days there are many car manufacturing companies are launching new cars in much costly. Because they have demand and also many competitors. The main companies are TOYOTA, BMW, MERCEDES BENZ, JAGUAR, FERRARI, AUDI, BENTLY, HUMMER, HYUNDAI, HONDA, VOLVO, NISSAN, SKODA etc... This paper contains the details about luxury car manufacturing companies and their new brands

   

Luxury vehicle is a marketing term for a vehicle that provides luxury pleasant or desirable features beyond strict necessity at increased expense (see luxury goods).The term suggests a vehicle with higher quality equipment, better performance, more precise construction, comfort, higher design, technologically innovative modern, or features that convey an image, brand, status, or prestige, or any other 'discretionary' feature or combination of them. Luxury is relative, "what may be luxury for one may be premium for another."

In contemporary usage, the term may be applied to any vehicle type including sedan, coupe, hatchback, station wagon, and convertible body styles, as well as to minivans, crossovers, or sport utility vehicles and to any size vehicle, from small to large in any price range. Moreover, there is a convergence in the markets and a resulting confusion of luxury with high price: where there may have been a clear difference in price between luxury and others, there is no longer an absolute separation between premium and luxury, with what may be premium brands now more expensive than the equivalent so-called luxury ones.

Jaguar XF, XJ

 

 

 

21 January, 2013 : The Indian car market had been abuzz speculations of a locally produced version of the Jaguar XF 2.2 diesel for a while now and these speculations have finally been confirmed. Jaguar Land Rover has announced commencement of locally produced Jaguar XF models at its Pune facility.  These XF units will be built alongside the Land Rover Freelander 2 vehicles and will house such standard features as a rear view camera, TV tuner, navigation system, front passenger seat away, touch screen, gear-shift paddles, full size spare wheel, electronic sunroof, rear screen electric blind and an 8-speed automatic transmission.

Mercedes Benz C Class

 

4 October 2012: Mercedes Benz India has rolled out the Sports Editions of Mercedes Benz C Class for a price tag of Rs.29.9 lakh (ex-showroom New Delhi). The Sports Edition of C Class 220 CDI comes with AMG exterior styling and a notched up sporty features which are associated with the brand. Mercedes Benz C Class Sports Edition features refreshed styling in the front and the rear bumper apron and side skirts which adds to the dynamism of the sedan, also the car features 17” twin spoke light alloy wheels, black painted roof with a SPORT badge, electric seats, thermatic climate control, 20 Audio 20 with single CD player, with USB, Aux in and Bluetooth connectivity.

BMW 5 Series, BMW 3 Series

 

14 December 2012: BMW 530d, the magnificent sedan from the 5 Series of BMW India, today, gets replaced by an even more happening generation of 530d M Sport. Priced at a sum of Rs 51.99 lakh (Ex-showroom, Mumbai), this latest model packs up a whole lot of exciting and alluring features for an additional amount of just Rs 49,000. Put up for an unbelievably attractive initial discount of Rs 3lakh, BMW 530d M Sport comes bearing the same 3.0-litre, 6-cylinder, 258bhp diesel engine that resided under the hood of its predecessor. It is the interiors and exteriors of the ride that get the real updates in the form of a multi-functional leather-jacketed steering, an exclusive anthracite-coloured head-liner, a bigger 10.2 inch LCD display unit for the i-Drive system, sporty 18 inch alloys, special carbon black metallic paint with a high gloss shadow line, chrome-coated exhausts and more.

Mercedes Benz E Class

 

14 December 2012: With Audi bringing in an update on their mean-machine, A6, and BMW revising their gorgeous luxury, 530d, it is nothing but foolish to expect that Mercedes Benz, the oldest player in the field, would rest in peace. Responding loud and clear to its rivals' moves, Mercedes Benz India has also announced a fabulous new version of its grand E-Class range, which is likely to hit the road somewhere around mid-2013, most probably falling in a price bracket of Rs 40 – 55 lakh. Besides flaunting some really amazing modifications in the front and rear profiles, the upcoming E-Class will also offer a 2.0-litre turbocharged petrol-mill with two tuned states besides a new diesel duo consisting of a 2.1-litre engine and a 3.0-litre V6 mill, each with multiple tuning modes. The safety package also gets refreshed here, now including some pretty advanced add-ons like 'intelligent drive' Collision Prevention Assist, Attention Assist, Steering Assist, Brake Assist Plus and Junction Assist amongst others.

Audi A8

3rd August 2012: Audi India has lifted the covers off its new luxurious sedan, Audi A8 L 4.2 TDi Quattro in Mumbai at a price of Rs. 10,075,000 onwards (ex-showroom Maharashtra) . The event was graced by Bollywood hunk Abhishek Bachchan who also took the first delivery of its customized Audi A8 L 4.2 TDi Quattro.  The new Audi A8 L 4.2 TDi Quattro variant has been blessed with superb design, lavish interiors and most importantly a powerful and dynamic 4.2L of diesel engine. The 4.2L Quattro V8 bi-turbo diesel engine comes with common rail injection system and exhaust gas turbocharging  that churns out 350bhp peak power and a colossal 800Nm torque. This 4.2 TDi Quattro oil-burner comes coupled with an eight speed tiptronic automatic gearbox and the quattro all-wheel-drive system takes the engine performance a notch higher. Also this amalgamation translates into a sprint capability of 100km/hr from standstill in a mere 5.6 seconds. Audi A8 L Indian line-up now offers four variants - the base3.0 TDi Quattro, 4.2 FSI petrol, 4.2 TDi quattro and the high-end 6.3 W12 quattro. The new 4.2 TDi quattro is juxtaposed between the 4.2 FSI petrol and the 6.3 W12. A little hefty on pockets, will have to wait and see this Audi thoroughbred find how many grabbers.

Volvo S60

 

15th-Feb-2012 : Volvo launched two new variants in its fleet of S60 sedan cars in India. The luxury car company added Volvo S60 D3 model which is essentially powered by a new diesel engine. Volvo cars in India are not as famous as BMW, Mercedes or Audi, however, it is an upcoming brand in niche auto market and the lucrative price tag of Rs 23.99 lakh for Kinetic trim and Rs 26.99 lakh for Summum trim on the new addition –S60 D3, will surely find many takers in India. Moreover, the company has played its cards well by offering introductory price on both these entry level variants i.e. Rs 23.2 lakh (D3 Kinetic) and Rs 25.9 lakh (D3 Summum, all prices ex-showroom Delhi). The introductory prices are valid till March end. Speaking about the specifications of Volvo S60 D3 which will stand in showrooms along with D5 and T3 variants, it can be said that this naïve model is agile enough to belt out 163 hp of power and 400 Nm of torque is translated to the front two wheels. The new diesel car has an exceptional fuel efficiency of 18.5 kmpl and the engine is mated to a six speed manual transmission with an option of six-speed Geartronic automatic with sports mode. The sedan’s interiors are adorned with leather seats while the safety features are complemented with active Bi-Xenon bending headlights, advanced Lazer assisted automatic braking, roll stability control, whiplash protection system, etc.

BMW 7 Series

13 March, 2013 : With the launch of the BMW 7 Series facelift a few months ahead, the company has already revealed the car at the Jodhpur One World Retreat, a Charity event. The unveiling took place in front of several prominent personalities including Indian cricketing legend Sachin Tendulkar, actress Dia Mirza, Industrialist Pawan Munjal and socialite Suhel Seth. The facelifted 7 Series gets revised headlamps, a re-designed front bumper and a new grille. The side profile now shows wing mirrors with integrated turn indicators. Rear changes include a set of tweaked tail lamps and a re-vamped bumper. The interiors get new leather wrapped seats and few styling changes. As far as technical specifications go, the company has revealed nothing but the new 7 Series is expected to retain the old 3.0-litre, 6-cylinder in-line turbo diesel engine with some tweaks for increased performance.

Rolls-Royce Ghost

5th-Oct-2011: Rolls Royce launched the Rolls Royce Ghost long wheelbase in India today at a voluptuous price of Rs 3.5 crore. The new car is equipped with a 6.6 liter V12 engine which can churn out a staggering 563hp power and a robust torque of 780 NM. The new Ghost long wheelbase dons a ZF8 sped gear box.

Audi A7

11th May 2011 - The German auto giant launched the most talked about and most awaited sports car today in Delhi. This stunner has been tagged at a starting price of Rs 64 lakhs (ex Showroom Delhi). The all new Audi A7 is available in both diesel and petrol variants. The A7 adorns a 3-litre TDI V6 engine that is capable of churning out  245 bhp and a peak torque of  500 Nm. The car is affixed with S-Tronic and Quattro as standard.Audi A7 is one of the most successful model of the German Luxury car manufacturer. The luxo barge is built with innovative technologies and enhanced comfort, safety and environmental compatibility. The use of various sensors, driving assistance and intelligent electronic systems it becomes a landmark in its segment for safety quotient. Audi A7 is a car built on sophisticated technology which ensures safety, comfort and effortless superiority.

Mercedes Benz S Class

24 September,2012: Mercedes Benz seems to be on the mission to gain back its position in the Indian car market, right after the launch of B-Class sports tourer the company is planning to roll out limited editions of Mercedes Benz S Class named as Mercedes Benz S Class Sports during this festive season. No spec details of the vehicle have been disclosed by the company however the market speculations say that this limited edition to carry the AMG sports package. The Sport variants are definitely going to more nimble, however in terms of looks the vehicles are not expected to come with any change. The market expects a bit of cosmetic change when it comes to the cabin area.

Bentley Continental

13 May 2010 - Bentley has launched one of its most powerful model new Bentley Continental Supersports in the Indian auto market. Bentley Continental Supersports will be priced at Rs 2.25 crore (ex-showroom price). It is loaded with powerful engine and said to be fastest car as it can cross the 100kmph mark in just 3.7 seconds and it can touch the top speed mark of 329kmph.

Mercedes Benz CLS Class

8th-Sept-2011: The Mercedes-Benz India launched its new generation sedan Mercedes-Benz CLS Class today . The luxury brand brings the sedan into the country as a CBU and the new Mercedes Benz CLS Class 350 is tagged at Rs 67.67 lakhs(ex showroom Mumbai). The Mercedes Benz has launched a single variant christened Mercedes Benz CLS 350 BlueEfficiency Avantgarde.

Volvo S 80

15th-Feb-2012 : Volvo India has made a smart move today in Indian luxury car market and launched new entry level variant of Volvo S 80 sedan car. The Swedish car maker is slowly grappling amid big players like Audi, Merc and BMW and thus has launched the new variant namely Volvo S 80 D3 at special introductory price of Rs 31.2 lakh for kinetic trim and Rs 35.9 lakh for Summum trim (ex-showroom Delhi). However, these prices will be valid till the end of March and after that prices of this base variant will be hiked by Rs 70,000. The new variant will have leather seats and many new safety features. The 2.0 litre diesel powered engine of Volvo S 80 D3 will haul out 163 hp of power and 400 Nm and the motor delivers an awesome 18.5 kmpl of fuel efficiency.

CAR COMPANY AND ITS CEO

COMPANY	CEO	COUNTRY
Audi	Rupert stadler	Germany
Volkswagen	Martin winterkorn	Germany
Mercedes-Benz	Dieter zetsche	Germany
Bavarian motor works(BMW)	Norbert reithofer	Germany
Bentley	Wolfgang sehreiber	German owned British manufactured
Toyota	Akio toyoda	Japan
Volvo	Olof persson	Sweden
Skoda	Winfried vahland	Czechoslovakia
Renault	Carlos ghosn	France
Nissan	Talenyuki lihidu	Japan
Hyundai	Chung mong -koo	Korea
Honda	Takanobu  lto	Japan
Jaguar	Ralf speth	Germany
Ferrari	Amedeo felisa	Italy
Mitsubishi	Ken kobayashi	Japan
Ford	Alan mulally	U S A

FINDINGS

·         New technologies

·         Only for rich

·         Symbol of status

·         Competition market

·         High price

·         No Indian company

·         Security measures 

SUGGESTION

·         Proper transportation facility required in India

·         Middle income people also capable to buy luxury cars

·         In India they open more showrooms

·         The company assure their spare parts

·         High tax at the time of importing new cars

CONCLUSION

        India remained a high growth market for the luxury car makers as like Mercedes Benz, BMW and Audi posted sales growth above 70% in 2010. German luxury car maker BMW retained its numerouno position in the Indian car market. They sell 6246 cars in 2010.with 73% growth in sales in 2010  BMW India achieved over 40% market share of the luxury car segment.                                                                                Mercedes Benz sold a total of 5819 units in 2010 registering 80% growth over the corresponding period in 2009.the E class 2490 units, C class 2070 units, and the SUV range comprising the M class, GL class, and the R class with 523 units continued to drive volumes for the company.

So this information gives an exact picture of the demand for the luxury cars. Day by day the demands for the cars are increase. Because of the life style of human being is changing very fastly. So the  car manufacturing companies introduces new technologies and innovations in their products.