PRATHEESH K-II Semester MBA
In the
modern world the life style of human being are changing very fastly.Because of
the technologies are changing day by day. Most of the human are wish to live in
a standard life. The luxury cars are the main factors of their life. Now a days
there are many car manufacturing companies are launching new cars in much
costly. Because they have demand and also many competitors. The main companies
are TOYOTA, BMW, MERCEDES BENZ, JAGUAR, FERRARI, AUDI, BENTLY, HUMMER, HYUNDAI,
HONDA, VOLVO, NISSAN, SKODA etc... This paper contains the details about luxury
car manufacturing companies and their new brands
Luxury vehicle is a marketing term for
a vehicle that provides luxury pleasant or desirable features beyond strict
necessity at increased expense (see luxury goods).The term suggests a
vehicle with higher quality equipment, better performance, more precise
construction, comfort, higher design, technologically innovative modern, or
features that convey an image, brand, status, or prestige, or any
other 'discretionary' feature or combination of them. Luxury is relative,
"what may be luxury
for one may be premium for another."
In contemporary
usage, the term may be applied to any vehicle type including
sedan, coupe, hatchback, station wagon,
and convertible body styles, as well as
to minivans, crossovers, or sport utility vehicles and to
any size vehicle, from small to large in any price range. Moreover, there
is a convergence in the markets and a resulting confusion of luxury with high
price: where there may have been a clear difference in price between luxury and
others, there is no longer an absolute separation between premium and luxury,
with what may be premium brands now more
expensive than the equivalent so-called luxury ones.
Jaguar XF, XJ
21 January, 2013 : The Indian car market had been abuzz speculations of a locally produced version of the Jaguar XF 2.2 diesel for a while now and these speculations have finally been confirmed. Jaguar Land Rover has announced commencement of locally produced Jaguar XF models at its Pune facility. These XF units will be built alongside the Land Rover Freelander 2 vehicles and will house such standard features as a rear view camera, TV tuner, navigation system, front passenger seat away, touch screen, gear-shift paddles, full size spare wheel, electronic sunroof, rear screen electric blind and an 8-speed automatic transmission.
Mercedes Benz C Class
4 October 2012: Mercedes Benz India has rolled out the Sports Editions of Mercedes Benz C Class for a price tag of Rs.29.9 lakh (ex-showroom New Delhi). The Sports Edition of C Class 220 CDI comes with AMG exterior styling and a notched up sporty features which are associated with the brand. Mercedes Benz C Class Sports Edition features refreshed styling in the front and the rear bumper apron and side skirts which adds to the dynamism of the sedan, also the car features 17” twin spoke light alloy wheels, black painted roof with a SPORT badge, electric seats, thermatic climate control, 20 Audio 20 with single CD player, with USB, Aux in and Bluetooth connectivity.
BMW 5 Series, BMW 3 Series
14 December 2012: BMW 530d, the magnificent sedan from the 5 Series of BMW India, today, gets replaced by an even more happening generation of 530d M Sport. Priced at a sum of Rs 51.99 lakh (Ex-showroom, Mumbai), this latest model packs up a whole lot of exciting and alluring features for an additional amount of just Rs 49,000. Put up for an unbelievably attractive initial discount of Rs 3lakh, BMW 530d M Sport comes bearing the same 3.0-litre, 6-cylinder, 258bhp diesel engine that resided under the hood of its predecessor. It is the interiors and exteriors of the ride that get the real updates in the form of a multi-functional leather-jacketed steering, an exclusive anthracite-coloured head-liner, a bigger 10.2 inch LCD display unit for the i-Drive system, sporty 18 inch alloys, special carbon black metallic paint with a high gloss shadow line, chrome-coated exhausts and more.
Mercedes Benz E Class
14 December 2012: With Audi bringing in an update on their mean-machine, A6, and BMW revising their gorgeous luxury, 530d, it is nothing but foolish to expect that Mercedes Benz, the oldest player in the field, would rest in peace. Responding loud and clear to its rivals' moves, Mercedes Benz India has also announced a fabulous new version of its grand E-Class range, which is likely to hit the road somewhere around mid-2013, most probably falling in a price bracket of Rs 40 – 55 lakh. Besides flaunting some really amazing modifications in the front and rear profiles, the upcoming E-Class will also offer a 2.0-litre turbocharged petrol-mill with two tuned states besides a new diesel duo consisting of a 2.1-litre engine and a 3.0-litre V6 mill, each with multiple tuning modes. The safety package also gets refreshed here, now including some pretty advanced add-ons like 'intelligent drive' Collision Prevention Assist, Attention Assist, Steering Assist, Brake Assist Plus and Junction Assist amongst others.
3rd August 2012: Audi India has lifted the covers off its new luxurious sedan, Audi A8 L 4.2 TDi Quattro in Mumbai at a price of Rs. 10,075,000 onwards (ex-showroom Maharashtra) . The event was graced by Bollywood hunk Abhishek Bachchan who also took the first delivery of its customized Audi A8 L 4.2 TDi Quattro. The new Audi A8 L 4.2 TDi Quattro variant has been blessed with superb design, lavish interiors and most importantly a powerful and dynamic 4.2L of diesel engine. The 4.2L Quattro V8 bi-turbo diesel engine comes with common rail injection system and exhaust gas turbocharging that churns out 350bhp peak power and a colossal 800Nm torque. This 4.2 TDi Quattro oil-burner comes coupled with an eight speed tiptronic automatic gearbox and the quattro all-wheel-drive system takes the engine performance a notch higher. Also this amalgamation translates into a sprint capability of 100km/hr from standstill in a mere 5.6 seconds. Audi A8 L Indian line-up now offers four variants - the base3.0 TDi Quattro, 4.2 FSI petrol, 4.2 TDi quattro and the high-end 6.3 W12 quattro. The new 4.2 TDi quattro is juxtaposed between the 4.2 FSI petrol and the 6.3 W12. A little hefty on pockets, will have to wait and see this Audi thoroughbred find how many grabbers.
Volvo S60
15th-Feb-2012 : Volvo launched two new variants in its fleet of S60 sedan cars in India. The luxury car company added Volvo S60 D3 model which is essentially powered by a new diesel engine. Volvo cars in India are not as famous as BMW, Mercedes or Audi, however, it is an upcoming brand in niche auto market and the lucrative price tag of Rs 23.99 lakh for Kinetic trim and Rs 26.99 lakh for Summum trim on the new addition –S60 D3, will surely find many takers in India. Moreover, the company has played its cards well by offering introductory price on both these entry level variants i.e. Rs 23.2 lakh (D3 Kinetic) and Rs 25.9 lakh (D3 Summum, all prices ex-showroom Delhi). The introductory prices are valid till March end. Speaking about the specifications of Volvo S60 D3 which will stand in showrooms along with D5 and T3 variants, it can be said that this naïve model is agile enough to belt out 163 hp of power and 400 Nm of torque is translated to the front two wheels. The new diesel car has an exceptional fuel efficiency of 18.5 kmpl and the engine is mated to a six speed manual transmission with an option of six-speed Geartronic automatic with sports mode. The sedan’s interiors are adorned with leather seats while the safety features are complemented with active Bi-Xenon bending headlights, advanced Lazer assisted automatic braking, roll stability control, whiplash protection system, etc.
13 March, 2013 : With the launch of the BMW 7 Series facelift a few months ahead, the company has already revealed the car at the Jodhpur One World Retreat, a Charity event. The unveiling took place in front of several prominent personalities including Indian cricketing legend Sachin Tendulkar, actress Dia Mirza, Industrialist Pawan Munjal and socialite Suhel Seth. The facelifted 7 Series gets revised headlamps, a re-designed front bumper and a new grille. The side profile now shows wing mirrors with integrated turn indicators. Rear changes include a set of tweaked tail lamps and a re-vamped bumper. The interiors get new leather wrapped seats and few styling changes. As far as technical specifications go, the company has revealed nothing but the new 7 Series is expected to retain the old 3.0-litre, 6-cylinder in-line turbo diesel engine with some tweaks for increased performance.
5th-Oct-2011: Rolls Royce launched the Rolls Royce Ghost long wheelbase in India today at a voluptuous price of Rs 3.5 crore. The new car is equipped with a 6.6 liter V12 engine which can churn out a staggering 563hp power and a robust torque of 780 NM. The new Ghost long wheelbase dons a ZF8 sped gear box.
11th May 2011 - The German auto giant launched the most talked about and most awaited sports car today in Delhi. This stunner has been tagged at a starting price of Rs 64 lakhs (ex Showroom Delhi). The all new Audi A7 is available in both diesel and petrol variants. The A7 adorns a 3-litre TDI V6 engine that is capable of churning out 245 bhp and a peak torque of 500 Nm. The car is affixed with S-Tronic and Quattro as standard.Audi A7 is one of the most successful model of the German Luxury car manufacturer. The luxo barge is built with innovative technologies and enhanced comfort, safety and environmental compatibility. The use of various sensors, driving assistance and intelligent electronic systems it becomes a landmark in its segment for safety quotient. Audi A7 is a car built on sophisticated technology which ensures safety, comfort and effortless superiority.
24 September,2012: Mercedes Benz seems to be on the mission to gain back its position in the Indian car market, right after the launch of B-Class sports tourer the company is planning to roll out limited editions of Mercedes Benz S Class named as Mercedes Benz S Class Sports during this festive season. No spec details of the vehicle have been disclosed by the company however the market speculations say that this limited edition to carry the AMG sports package. The Sport variants are definitely going to more nimble, however in terms of looks the vehicles are not expected to come with any change. The market expects a bit of cosmetic change when it comes to the cabin area.
Bentley Continental
13 May 2010 - Bentley has launched one of its most powerful model new Bentley Continental Supersports in the Indian auto market. Bentley Continental Supersports will be priced at Rs 2.25 crore (ex-showroom price). It is loaded with powerful engine and said to be fastest car as it can cross the 100kmph mark in just 3.7 seconds and it can touch the top speed mark of 329kmph.
Mercedes Benz CLS Class
8th-Sept-2011: The Mercedes-Benz India launched its new generation sedan Mercedes-Benz CLS Class today . The luxury brand brings the sedan into the country as a CBU and the new Mercedes Benz CLS Class 350 is tagged at Rs 67.67 lakhs(ex showroom Mumbai). The Mercedes Benz has launched a single variant christened Mercedes Benz CLS 350 BlueEfficiency Avantgarde.
Volvo S 80
15th-Feb-2012 : Volvo India has made a smart move today in Indian luxury car market and launched new entry level variant of Volvo S 80 sedan car. The Swedish car maker is slowly grappling amid big players like Audi, Merc and BMW and thus has launched the new variant namely Volvo S 80 D3 at special introductory price of Rs 31.2 lakh for kinetic trim and Rs 35.9 lakh for Summum trim (ex-showroom Delhi). However, these prices will be valid till the end of March and after that prices of this base variant will be hiked by Rs 70,000. The new variant will have leather seats and many new safety features. The 2.0 litre diesel powered engine of Volvo S 80 D3 will haul out 163 hp of power and 400 Nm and the motor delivers an awesome 18.5 kmpl of fuel efficiency.
CAR COMPANY AND ITS CEO
|
COMPANY
|
CEO
|
COUNTRY
|
Audi
|
Rupert stadler
|
Germany
|
Volkswagen
|
Martin winterkorn
|
Germany
|
Mercedes-Benz
|
Dieter zetsche
|
Germany
|
Bavarian motor works(BMW)
|
Norbert reithofer
|
Germany
|
Bentley
|
Wolfgang sehreiber
|
German owned
British manufactured
|
Toyota
|
Akio toyoda
|
Japan
|
Volvo
|
Olof persson
|
Sweden
|
Skoda
|
Winfried vahland
|
Czechoslovakia
|
Renault
|
Carlos ghosn
|
France
|
Nissan
|
Talenyuki lihidu
|
Japan
|
Hyundai
|
Chung mong -koo
|
Korea
|
Honda
|
Takanobu lto
|
Japan
|
Jaguar
|
Ralf speth
|
Germany
|
Ferrari
|
Amedeo felisa
|
Italy
|
Mitsubishi
|
Ken kobayashi
|
Japan
|
Ford
|
Alan mulally
|
U S A
|
FINDINGS
· New technologies
· Only for rich
· Symbol of status
· Competition market
· High price
· No Indian company
· Security measures
SUGGESTION
· Proper transportation facility required in India
· Middle income people also capable to buy luxury cars
· In India they open more showrooms
· The company assure their spare parts
· High tax at the time of importing new cars
CONCLUSION
India remained a high growth market for the luxury car makers as like Mercedes Benz, BMW and Audi posted sales growth above 70% in 2010. German luxury car maker BMW retained its numerouno position in the Indian car market. They sell 6246 cars in 2010.with 73% growth in sales in 2010 BMW India achieved over 40% market share of the luxury car segment. Mercedes Benz sold a total of 5819 units in 2010 registering 80% growth over the corresponding period in 2009.the E class 2490 units, C class 2070 units, and the SUV range comprising the M class, GL class, and the R class with 523 units continued to drive volumes for the company.
So this information gives an exact picture of the demand for the luxury cars. Day by day the demands for the cars are increase. Because of the life style of human being is changing very fastly. So the car manufacturing companies introduces new technologies and innovations in their products.
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